McDonalds advertising in Desi Community in US

McDonalds is trying big time to woo the Desi population in the US.  How do I know?  Well, a local desi event in Houston has just been sponsored by McDonalds.  I thought maybe that was  mistake of the advertising person, who didn’t know what he/she was upto.

But as I opened my mail this afternoon, I was in for a surprise!  Amidst the regular junk mail, I saw an India-ishtyle advertisement from McDonalds.  See for yourself!

Now, the reason I say mistake is because in the desi community, many are vegetarians – admittedly, a lot of Hindus I have seen do eat beef if they are non-vegetarians.. so that’s a legitimate population.  On the Muslim side, most eat Halal meat and therefore, outside their home or trusted restaurant, they become vegetarians.  Again, many Muslims don’t care about that either.  So, there is a market.. but is it that much?  What do you think?