iTimes launches it re-purposed avatar as an “Interest-based Social Network”

Times of India has now launched an interesting “Interest-based Social network” by repurposing its iTimes site.  On the new site, you can discuss your different interests.

The site has had appreciable number of visitors and pageviews and what was started to be “India’s Facebook” was seen to be attracting people who wanted to discuss. The social networking activity wasn’t as much as the discussion part. Which is what the team decided to capitalize on.

The site has remained popular since its launch and its project lead Archana Vohra, VP of Times Internet, says that its most recent data gives it 2.1 million unique users and over 25 million page views per month. Now the site is aimed at bringing content (it includes a blog network), discussions, news and social media under one roof.